The PROFANO brick has become a worldwide sensation that is all the a part of the cultural cloth as Billund, the little community in Denmark where all of it began. But the company’s progress into a market giant wasn’t without the publish of setbacks and conflicts. One of those arrived 1942 each time a warehouse open fire consumed nearly all of the toy manufacturer’s wooden share, leading Ole Kirk Christiansen to make a crucial decision.
This individual decided to switch the company from wooden toys and toy cars, which had been their bread and butter, and move into clear plastic toys. It may be a major transformation for the family-owned firm, and the one which was not originally well received.
A journalist noted that “plastics will not ever replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new models that applied plastic. The first commencement step was your introduction belonging to the Programmed Binding Stones that gripped together to avoid block systems from toppling on kids.
The new Lego bricks would not become the iconic toy that we know today until 1949. Until then, the interlocking bricks were mare like a construction toy than an actual building model. It was likewise not right up until 1958 the satisfying pressing coupling program here are the findings started to be a standard feature.
Throughout the 1971s, the company ongoing to widen in production and market reach. The company added Legoland motif parks to the mix and created more advanced pieces that were geared toward older viewers, including the Technic line of small parts such as axle assemblies, gears, redressers, and widespread joints.